We help brands get more from their Amazon Ads investment.
We simplify the assembly-required nature of Amazon’s advertising ecosystem. Built by former Amazon leaders, The Impact Lab connects data, media, and technology to help every brand grow with confidence.
We help brands get more from their Amazon Ads investment.
The Impact Lab builds and manages technology that gives brands and agencies more control, transparency, and performance from your Amazon advertising.
Built by former Amazon experts with 10+ years or inside Amazon experience, The Impact Lab connects data, technology, and AI to drive measurable growth.
Your Strategic Partner for Amazon Advertising
We believe every brand should have access to the same advanced technology and data capabilities that power one of the world’s largest advertisers.
Using technology, AI, and human expertise, we simplify Amazon’s complex advertising ecosystem so every brand can achieve impactful growth through smarter use of Amazon’s tools and data.
Led by former Amazon Ads and AWS leaders, we combine deep platform knowledge with cutting-edge AI to design, build, and operate performance systems tailored to your business. Our team has built the very tools, trained the teams, and solved the challenges that brands face today.
Modular Services. Unified for Impact .
Impact Data
Turn your first-party data into smarter audiences and deeper measurement.
Impact Insights
Transform AMC into your always-on analytics engine.
Impact Performance
Prove what works with advanced attribution and lift testing.
Built by Insiders. Focused on Outcomes.
Amazon Insider Expertise
Former Amazon Ads & AWS leaders who helped build the ecosystem.
Simplicity with Control
Keep full data ownership while we simplify complex stacks.
Learning Systems
We build adaptive systems that get smarter every cycle.
Media to Business Outcomes
We connect ad spend to real growth: NTB, LTV, incremental sales.
AI-Native Approach
Built with AI at its core for faster, smarter decisions.
Amazon-Only Focus
100% focused on Amazon — no distractions, just results.
Customer Case Studies
Financial Services
Combined AMC & CRM data to reveal high-value audiences — delivering 25% higher ROI.
Online Gaming
Built conversion funnels with AMC data to uncover ad impact — driving 17% more first-deposit conversions.
Automotive
Activated high-intent lookalikes through AMC + DSP, cutting cost per lead by 15%.
Telecommunications
Used AMC + ML to reduce churn and increase premium upgrades by 20%.
Advertising Agency
Built real-time AMC dashboards — improving retention and enabling advanced upsells.
Everything you need to know about our happy feedbacks
“The Impact Lab gave us clarity we didn’t know was possible on Amazon. Their team helped us measure incrementality across channels, leading to a 25% higher ROI. Their insider knowledge is unmatched.”
“Their data modeling transformed how we see the customer journey. By shifting strategy based on their insights, we achieved a 17% lift in first-deposit conversions. They don’t just give reports — they build growth engines.”
“Their multi-client analytics platform revolutionized how we deliver insights. Real-time reporting freed our team to focus on strategy, not spreadsheets. We’ve improved client retention and upsold advanced analytics packages.”
Built by Insiders Focused on Outcomes.
Choosing the right partner for Amazon Advertising isn’t about scale — it’s about depth. Brands work with The Impact Lab because we bring clarity to a uniquely complex ecosystem.
We live and breathe Amazon.
Our team includes former Amazon Ads and AWS leaders who’ve been on the inside. Building the tools, training the teams, and solving the same challenges our clients face. We know the ecosystem deeply because we helped create it.
We connect media spend to business outcomes.
We don’t stop at media metrics. We tie Amazon activity to what actually matters: customer acquisition, incremental sales, NTB growth, LTV, and real business performance.
We eliminate the complexity, not the control.
Our clients keep full ownership of their data and infrastructure. We build systems that simplify the stack, so you get the benefits of AMC, DSP, and AWS without needing internal engineers or outside hand-holding.
We’re AI-native, not AI-adapted.
The Impact Lab was built with AI at its core. Our proprietary Agent speeds up insight generation, scales analytics across teams, and replaces bottlenecks, giving you faster, smarter decisions without the overhead of legacy systems.
We build learning systems, not just static reports.
We don’t stop at delivering data. We stay close, utilizing the data to impact your business. Every cycle improves the next. The systems we build get smarter over time, turning your Amazon investment into a compounding source of business growth.
We focus relentlessly on Your Amazon Advantage.
We’re not distracted by Google, Meta, or broader cloud consulting. Amazon is our sole focus, and that’s why we help our clients go further, faster. When you work with The Impact Lab, we’re here to unlock your Amazon advantage.
Modular Services. Unified for Impact.
