Insights

The ImpactReport.

A monthly note on what we are learning about Amazon Marketing Cloud and measurement for non-endemic brands: the ones that advertise on Amazon but convert somewhere else.

Issue 1 · October 2026
What the agentic era means for non-endemic brands
Amazon spent unBoxed handing decisions to AI agents. For brands that convert off Amazon, the agent can only learn from the outcome it can see. How to send it the real one, what the new AMC SQL generator changes, and what we are seeing by vertical.

The ImpactReport.

What the agentic era means for non-endemic brands